In 2014, two of Melbourne's most trusted names in medical research, Monash Institute of Medical Research and Prince Henry's Institute merged to form MIMR-PHI Institute of Medical Research. In 2015, it was decided that MIMR-PHI was to be renamed and rebranded. And this is where hello were invited to help out.
To begin with, we worked closely with the Institute to help define their brand strategy. After a comprehensive process of consulation we settled on the new name, Hudson Institute of Medical Research.
The brandmark visuals were inspired by the collaborative networking nature and lifecycle themed research of the Institute.
We are so happy with our new logo. ALL the staff love it. All went extremely smoothly and everyone has been overwhelmingly positive about the entire process.