Ducon were in the building game long before they approached hello to assist. They had an umbrella brand, but with the growth of the business, they now needed 3 new sub brands to speak directly to each target audience; Construction, Maintenance and Bespoke Homes.
Hello worked with our marketing guru (Dan MacInnis) to help Ducon determine their brand architecture. Once this was done, we created the design of 3 new sub-brands which extended on their existing umbrella brand.
Perhaps the biggest milestone for Ducon was the design of a new website which finally reflects the high quality design they are known for.