what we did:
We were super excited to be invited to generate concepts for the 2014 GippsTAFE Campaign. The purpose of the campaign was to draw attention to what GippsTAFE have to offer in 2014 and encourage people to study at their campus.
The course offering at GippsTafe is both diverse and abundant. We wanted to create a campaign that reinforced this huge selection of ‘choice’. Trying to figure out what to study can be a daunting process. When it comes to making career decisions, the choice is yours, and at GippsTafe, there’s loads to choose from.
We were lucky enough to work with our friend Mike Baker to capture the campaign concept. These images play a large role in communicating the overall message.
GippsTAFE were incredibly brave with their concept selection. It allowed us to take this campaign into untouched territory and to create a suite of graphics which elevate the profile of GippsTAFE, turn heads, and looks like no other campaign before it.
We are so happy. The feedback has been overwhelmingly positive.
We could not fault the service we received from hello. hello went above and beyond to help us reach our goals.