Dr James Burt is a plastic surgeon who specialises in breast reduction. After meeting James, discussing the business in detail and reading through client testimonials, it became very clear the work James carries out is life changing for his clients. Many of these clients live a large part of their lives carrying a tonne of unwanted weight. This is not only a burden for these women, it's often embarassing and painful.
It was important that the brandmark capture the essence of freedom after breast reduction surgery. Many clients made comments about their sense of growth and bloom after surgery - hence the use of a flower within the brandmark. This symbol also represents the feminine nature of the business and the support and care Dr Burt and his team are known for.